If you’ve been showing up posting content consistently on your social media and wondering why no one has been biting the worm, there could be a number of culprits to blame. Find out how to make your content client-attractive so you can catch the big fish even if you’re in a small pond.
Yes, if you want more fish you need more bait. However, if you’re not sure what to post or how to improve your content to make it better quality, here are a few different components you should consider when creating content, which could help point you to reasons why your ideal clients won’t buy (yet).
You don’t know the pool you’re swimming in. When it comes to content writing, the number one thing that matters is tailoring your content to your audience. A main reason why people don’t buy is they don’t know it’s for them. Meaning you haven’t called them out in your content. You haven’t been brave enough to separate them from others. Instead, you’ve been trying to reach everyone and in turn you’re reaching no one. They don’t know that you truly get them. They don’t know that what you have to offer can truly help them specifically. They may be in your community to learn bits and pieces and nuggets, but the reason why they are not purchasing from you is because you don’t talk specifically to them enough so they can understand that you have what they desire.
You forgot the hook. You may have their interest in your free or lower-end programs, and you may be really good at motivating them and getting your followers riled up. And if that is the case, the reason why people don’t buy is because you haven’t asked for the money (enough). You have to communicate the value of working with you and you have you ask for the sale. And not just one and done. They might like what you’ve been putting down, but the reason why they are not buying is because they are not clear on what you want them to do next because you forgot to include the hook. You have to tell them what you want them to do.
You are selling water to a fish. Ask yourself, are you giving out enough value? If not, you are selling water. They may be following you because they are sold on you in some form or fashion. Either they just like following other entrepreneurs or people like you or maybe they can relate to you in some other way. They may even believe you know what the heck you’re talking about, but if you are not offering value in your content, let’s keep it real -- You know just like they know, you are holding back. They can tell you are holding back and they want more than just water from you before they feel compelled to buy from you. They don’t want the water that you’re selling, they want the wine that only you can offer them. And they want you to be talking about wine whenever you’re trying to sell them. They already know about the water. They tried it, they tasted it, and they are constantly being surrounded by that generic information everyone else around them is copying and pasting. They crave quality. They recognize it when they see it, and they only want to taste quality from you if you want them to buy.
Your line is too short. And what I mean by that is, another reason why people aren’t buying is because you aren’t reachable. While I don’t believe that you should make yourself available to anyone and everybody at all times, I do believe there should be a balance that you strike to help people see and believe that you are within reach and you are approachable. If they don’t feel like they can talk to you, they will be talking to people who will talk back to them, and that person may ask them for the sale and in return get the sale because you were standoffish. People don’t want to do business with those who believe they are holier than thou. They want to give their money to people, places, and things that they believe are within reach.
You’re throwing out way too much bait at once. A reason why people don’t buy is because they don’t know what you’re offering or they have way too many options and are paralyzed with indecision. Maybe it’s because you’re constantly launching a new thing after another new thing. Or maybe it’s because you don’t specifically say exactly what it is you do. A confused mind will always say no. What specifically is your offer all about? They don’t buy because you haven’t beaten it into people’s head that this is the one main thing that you are known for offering that gets people the best results, and as a result you become forgettable.
You don't know how to reel them in. People don’t buy because you haven't caught their attention. Or when they show up, you don't know how to reel them in because your value isn't clear. People don't buy when they can’t imagine the end result or what's in it for them or why now. If you are constantly just only posting information, your ideal clients may be tired of just the information. They may be ready for transformation, but they are not clear about the transformation that you specifically offer. They only know about the knowledge that you sell. They don’t know about the transformation that you bring because you don’t talk about the transformation and you don’t post about the transformation that you offer to your clients. You have to have a way to reel them in by communicating your value.
Your sample was “just okay”. The final reason why people don't buy is they’ve tried your stuff before and they were not impressed. Even though it may have been years since, they may not be motivated to go back into those waters. Your first impression should hit people with a bang. Wow the heck out of them with your first impression because that sets the tone for if they will come back again whenever they’re ready. Charm them. Delight them. Surprise them with your goodness. Blow their minds. Get them excited. Bring your energy to the table, honey.
As you can see, there are a number of contributing factors that go into making sure you’re creating consistent content that compels people to buy. If people aren’t buying from you, use this list as a reference guide to make sure your content is hitting all the points. As always, remember if you want more fish, you need more bait and good quality content is your bait.
If you like these tips, you would love 50+Writing Prompts and Post Ideas for EVERY industry.
Or if this is resonating with you and you are feeling called to take the next step towards working with me to feel more confident about your content or to get your content “done for you” for your website and beyond, then I want to invite you to listen to that inner prompting you felt and get started here so we can help you get the support you need. It takes 2 mins.
Then if you’re a good fit, we’ll hop on the phone for 30 minutes to discuss your business, needs, and what options exist more in depth.
If you enroll, you'll take a Voice Personality Quiz (3 mins) and we’ll have a 90-minute brainstorming session to discuss your ideal clients, offers, goals, and brand story.
And boom. That’s it on your end.
You get back to servicing your clients or doing what matters most to you, then 2 weeks later, you’ll get an email notifying you that your content is now ready for review. And just like that, content “done for you”.
As always, my heart is to help you win. However, only take this step if you feel like you’re ready now to turn things around for the good in your life or business, and if you feel like you have failed at doing it yourself, you’re short on time, and are already convinced that I am the copywriter for you that you’ve been praying for all this time.
The help you need is within reach. Take the next step by getting started here to see if we’ll be a good fit. See you on the other side.
All the best.
About the author:
Hi, I’m Jasmine – copywriter and certified Content Marketing Strategist. For over 8 years, I’ve been helping businesses create content that's clear and true to their authentic voice, helps them gain visibility, attracts their ideal clients, and grows their business!
I realized in my own business (and with my clients), the right words meshed with the right systems can be a game-changer.
That's why I teach people how to have freedom in their business by leveraging content and their brand's messaging to attract their most valuable payers (without losing themselves, sleep, or sanity). Learn more.