How to stay ahead of content creation and planning


Want to stay ahead of content creation so you can market your business consistently without losing yourself, sleep, or sanity in the process?

Use these tips listed to increase your level of organization and to decrease the amount of time, energy, and effort it normally takes you to churn out consistent content and marketing for your business.

Use a quicker picker upper. No, I’m not talking about using Bounty paper towels. Although you might need to keep one around if you find that "sitting yourself down to write" is that painful lol. But hopefully not though. In this case, I’m referring to having a go to so you’re not having to start all the way from scratch every single time you create content. Some examples of a quicker picker upper you can use include writing prompts, templates, or work from an idea you previously brainstormed so you can fast track your way to getting out the first draft.

Keep a master list. Speaking of brainstorming, if you’re not already doing this, keep an ongoing list of content ideas you have jotted down that you can use as inspiration whenever it’s time to create more content. This could be key phases, striking words, or inspired thoughts that come to mind along the way that you would like to reference somewhere or sometime in your future posts. You might also jot down ideas around something you plan to launch soon or answers to questions your ideal clients frequently ask within your master list as well.

Batch out your content. Have I raved to you before about the power of batching out your content? Batching is the bomb dot com. If it takes you forever and a day to sit yourself down to write, then you can have designated content days where you pump out all the content you need in a blocked off time frame. I usually do this with client work. I designate a couple of days out of the week to focus strictly on creating content for their websites, emails, blogs, or social media. Batching helps to create more freedom, ease, and flow in your life and business. In a matter of hours, you could leave with 5, 10, or 20+ pieces of content done in a day.

Use content scheduling tools. Creating content is one thing. Uploading and scheduling it out is another. There are plenty of scheduling tools out there to help you automate the publishing and distribution part to the content creation process. You can hire a social media manager or virtual assistant to post for you or you can use popular tools like Hootsuite for social media or MailChimp for email marketing to name a few. Both have an app you can use on your phone or site where you can schedule out content from your desktop or laptop.

Repurpose the old into new. If you have not added this strategy to your repertoire, definitely do. The new people coming on to your platforms haven’t heard the old stuff you’ve shared, and the old people may appreciate a new twist or reminder to the signature talk you share. You can repurpose your content into many or you can add a fresh perspective to your old pieces of content that are still valuable today.

With these tips, hopefully you’re no longer staring at a blank screen wondering where to start or where to focus. Creating content can be easy and take hardly any time at all. Good luck on your content creation journey whether you want to do it yourself or have it done for you.

If you like these tips, you would love the free guide: “25 Ways to Stay Booked with Customers (Daily Actions)”.

Or if this is resonating with you and you are feeling called to take the next step towards working with me to get your content “done for you” for your website and beyond, then I want to invite you to listen to that inner prompting you felt and get started here so we can help you get the support you need. It takes 2 mins.

Then if you’re a good fit, we’ll hop on the phone for 30 minutes to discuss your business, needs, and what options exist more in depth.

If you enroll, you'll take a Voice Personality Quiz (3 mins) and we’ll have a 90-minute brainstorming session to discuss your ideal clients, offers, goals, and brand story.

And boom. That’s it on your end.

You get back to servicing your clients or doing what matters most to you, then 2 weeks later, you’ll get an email notifying you that your content is now ready for review. And just like that, content “done for you”.

As always, my heart is to help you win. However, only take this step if you feel like you’re ready now to turn things around for the good in your life or business, and if you feel like you have failed at doing it yourself, you’re short on time, and are already convinced that I am the copywriter for you that you’ve been praying for all this time.

The help you need is within reach. Take the next step by getting started here to see if we’ll be a good fit. See you on the other side.

All the best.

About the author:

Hi, I’m Jasmine – copywriter and certified Content Marketing Strategist. For over 8 years, I’ve been helping businesses create content that's clear and true to their authentic voice, helps them gain visibility, attracts their ideal clients, and grows their business!

I realized in my own business (and with my clients), the right words meshed with the right systems can be a game-changer.

That's why I teach people how to have freedom in their business by leveraging content and their brand's messaging to attract their most valuable payers (without losing themselves, sleep, or sanity). Learn more.