How to craft compelling copy



Let me guess. You've just tried your hand at creating content, but it sounded better in your head than how it reads on paper. You've finally set yourself down to write, but in the end, when you read it over, you're not totally obsessed with what you've created. And you're not sure how to transform your idea into something written out that's worthwhile.


If your content doesn't sound compelling to you, chances are it's not going to sound compelling to your audience either. In this blog, I'll show you ways you craft compelling copy that will be riveting for your perfect-fit people and painless for you so you can start to zhuzh things up a bit.



What you need to know


First things first. What does it mean to write something compelling? By definition, compelling copy is content that evokes interest, attention, or admiration in a powerfully irresistible way.


What you need to know when it comes to creating any type of content is to think in terms that everything is a blog. Your social media posts, your emails, your ad copy, your presentations, and even your webpage are all variations of a blog. This is how you need to think. Once you get the basics of how to write a blog well, you will be empowered with how to write compelling copy —- regardless of the type of content you want to create.



So, here is how to write well.


Start with you.

What can you educate other people on or inspire them towards? What are some of your most notable (or not so notable) experiences? What have you learned how to do? And an even better question, if you were to leave this earth today, what pieces of you would you hope to leave behind? What legacy are you hoping to lead? Who are your protégés and what are you a pioneer of in your life or business?


By starting with an understanding of the answers to these powerful questions, you can then begin to gather some idea of the different things you feel the most called to write about --- whether it is for yourself, your children, or people you feel called to serve within your community.



Now there are a few different approaches we can take when it comes to executing on creating compelling copy.



Ways to create content


The book method.

To create a series of content ideas, you can take the approach of thinking as if you are writing one cohesive book. With this approach, you will sit down to write about whatever is on your heart and mind and soul daily as if you are writing a book. You can always go back and edit, so don’t focus on the cleanliness of the copy so much. Focus on getting the complete thoughts out as they come. In the end, you very well may have a completed book, but in the process, you will find that different sections of your “book” could also work as different blog posts, emails, social media posts, and other types of content you desire to post across your platforms.



The young padawan method.

Another approach is to think about what you specialize in and then acting as if you are teaching a rookie who is wanting to break into the industry. What types of questions might they have about every little thing as it relates to the industry, the process, and getting better at this craft? As you begin to think about all the different questions a rookie might have, you may end up creating a list of 50 or more blog post ideas that can also work as video or social media post ideas too. Now you can start to churn out this content daily from here on out. This approach works very effectively because in essence, you will be answering questions that your ideal clients will want to know and questions they will be researching to learn how to do for themselves.


The champagne moment method.

Another approach to tackling compelling content is to think about your audience. What one thing have you achieved in your life that you know beyond a shadow of a doubt they will want to learn how to do as well? Or be curious to figure out how to do it? Think about your legacy and the people who are inspired by you who might be impacted if you were to pass on before they had a chance to buy the best of what you could teach them personally.


And I know that may sound a bit morbid, but it is the most effective way to ensure that you cut through the fluff and get right to the meat and value of what you can truly offer to your audience. It is also a great way to help you stand out apart from other people in your industry. You may also find this approach to be the most satisfying to you because you know that at the end of the day if something were to happen, you’ve documented much of your processes and you have shared the best of what you could teach to someone who could benefit from the wisdom or information long after you’re gone.


The flashback, fast forward method.

This final approach can be applied to all the others mentioned above, and that is to think about where you were 2 to 5 years ago. Think about where you were when you were wanting to get started. How did you feel right before you got started? I’m sure you have something that you would tell your 13-year-old self or something you would tell yourself from 2 to 5 years ago. What would make their lives easier? What is something that you could share with them to help them know that they are on the right track or worn them about making this specific mistake that will save them a lot of pain, drama, time, and heartache? Have you conquered international traveling? Have you found a goldmine somewhere in your industry? Have you found the secret behind getting someone to propose to you in less than a year?



As you can see, there are a number of different approaches that can be taken to get your engine going to create compelling copy. Mix them up as you see fit or focus on one or two that stand out the most to you.



If this is resonating with you and you are feeling called to take the next step towards working with me to feel more confident about your content, then join the Confident about Content Membership Society! It's the go-to place to be to get accountability and support to help you meet your content and writing goals. Learn more.


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