New at business and struggling with understanding what to say in your marketing to sign on your next client? Have you been getting crickets with every post, generating no interest, or landing no new sales at all? Are you wondering if it’s something you said or haven’t said that is getting in the way of your success? If you’ve answered yes to any of these questions, then you’re in luck.
Here’s a breakdown of what to say in your marketing messages, whether you’re creating content for your website, email, social media or more.
Include imagery: Imagery can take form in a number of ways including graphics, photography, video, animation, the list goes on. Imagery can even take form in the vividness of your storytelling as well. You need imagery in order to capture the attention of those scrolling online. If you don’t have their attention, you don’t have their sale either.
Draw the connection: It’s not enough just to post something eye catching, you have to take it one step further and consider: why should anyone care about your post? Who are you talking to? What’s in it for them? Are you educating, entertaining, informing, or persuading, etc? If your end goal is to land a sale, draw the connection by helping your audience realize that you are presenting a solution to something they may be wanting, needing, desiring.
Add a personal touch: Unlike with big brands and big box stores, when doing business with everyday online entrepreneurs, people want to feel like they are interacting with humans, not entities. People want to feel connected in some way to the people they are making transactions with online. For example, some of your audience may see themselves in you, some may relate to you as a friend in their head or mentor, while others may aspire to one day do what you have already achieved in your life. Be yourself, be transparent, be clear and cut right to the chase in your messaging as if you were sharing the information with your best friend.
Make it easy: Every marketing or sales message should include a call for your audience to take some form of action. What do you want them to do with the information they just received or what do you want them to do now and/or next? In sales and marketing, this insertion is known as a call to action. Include a call to action with your message to help drive your desired result, and if you want to improve your likelihood of success, make that next step you want them to take to be as easy as possible.
As you can see, much of sales is about making connections. People want to do business with who they know, like, and trust. You want them to get to know you, like your message, and trust your offer. Use these tips the next time you are creating content. The bottom line is to be human and be clear in your marketing. Like I always say, the money is in the message. Good luck!
If you like these tips, you would love the free guide: “25 Ways to Stay Booked with Customers (Daily Actions)”.
If this is resonating with you and you are feeling called to take the next step towards working with me to get your content done for you, then I want to invite you to listen to that inner prompting you felt and get started here so we can help you get the support you need.
As always, my heart is to help you win. However, only take this step if you feel like you’re ready and you feel like you have what it takes. While I am passionate about helping as many people as I can, I only work with those who are ready and committed to their own success.
The help you need is within reach. Take the next step by getting started here to see if we’ll be a good fit.
All the best.
About the author:
Hi, I’m Jasmine – copywriter and certified Content Marketing Strategist. For over 8 years, I’ve been helping businesses create content that's clear and true to their authentic voice, helps them gain visibility, attracts their ideal clients, and grows their business!
I realized in my own business (and with my clients), the right words meshed with the right systems can be a game-changer.
That's why I teach people how to have freedom in their business by leveraging content and their brand's messaging to attract their most valuable payers (without losing themselves, sleep, or sanity). Learn more.